Transform a single-purpose, utilitarian device into a complex, compelling, and cohesive multi-use environment. Create a humanized design that enriches the experience of all who were involved with it at all levels, including factory staff, retailers, repair persons, and users.
HLB researchers and designers envisioned a pleasurable and convenient environment to fuel vehicles and complete multiple transactions. HLB’s engineers devised a self-aligning frame component system that eliminates secondary measuring, bracketing, and drilling.
The dispenser was awarded the Gold Industrial Design Excellence Award, business & industrial division and was introduced by Bill Gates at COMDEX as an example of state-of-the-art products offering web technologies. It’s introduction positioned Gilbarco as the leading innovator in the petroleum dispensing market.