| | |

What Is Good Design, What Is Good Design Practice

New Form + Function Club welcomes design expert Walter Herbst. Key to good practice is understanding what customers really need, not just what they say they need. These were the questions that Kellogg School students discussed with award-winning designer Walter Herbst on Feb. 14. Herbst addressed the Kellogg community at the kick-off event for Form + Function, the new Kellogg design and innovation strategy club. His lecture took place in the Donald P. Jacobs Center.

The founder and chairman of HLB, LLC drew a large audience, igniting excitement for the club. As a clinical professor of marketing at Kellogg, a clinical professor of engineering in the McCormick School of Engineering and as the director of the new Master of Product Development Program (MPD), Herbst ’90 is a well-known and respected figure among the Northwestern community. He conducted the hour-long session like a class seminar, interacting with students throughout the presentation and providing specific examples to illustrate his points.