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iRobot Roomba™ Sells More Than 2.5 Million Devices

The Roomba turned vacuuming from a manual chore to a background process. The iRobot (IRBT) device continually makes it way around a room to vacuum, leaving homeowners free to do other things. To date, iRobot had sold more than 2.5 million Roombas and expanded the line to models that clean swimming pools, sweep shop floors, and mop kitchens.

IDEA Bronze Award 2005
Client: iRobot
Designed by: HLB, LLC